Designing marketing campaign for ExxonMobil Qatar Coursework

Designing marketing campaign for ExxonMobil Qatar - Coursework ExampleThe main target groups of the marketing strategies are the customers, the shareholders, business partners and host g everywherenments. Some of the marketing strategies employed present include advertising that is done through print media, car stickers, TV commercials as well as internet based advertisements. The TV commercials serve to escort the print media such as magazines, newspapers, and business journals. The adverts guide the guild profile and the financial programming. They are run on the Arabic networks such as JSC and MBC.The caller-out has also been able to organize sports as a way to make it known for the products as well as the function it offers in the market. Some of the sports have included the organization of tennis, hockey and golf tournaments that are usually based in Doha (ExxonMobil Qatar Inc, n.d.). The events are organized by the Qatar Olympic committee that oversees the participation.T he company has also been supporting science and technology in the schools by recruiting some of the best University students in Qatar into the company making it well known all over the region. The company has also been able to embrace technology and has now been able to market its products through the internet marketing strategies through their websites as well as social networking sites such as twitter, Face book among others (ExxonMobil Qatar Inc, n.d.). The company has also been engaging in activities that are in tandem with corporate social certificate of indebtedness they have been able to promote safety awareness in the region through what they call the pink t-shirt campaign. Through this the company supports relief services all over the world. The business women an award that acknowledges successful women is also some form of marketing Campaign.Through the marketing campaigns the company has been able to reach its customers in the region. Requests for partnerships have also been on the rise, since the inception of various marketing strategies. Most

How Does Amazon.Com Use Their Digital Essay Example | Topics and Well Written Essays - 2000 words

How Does virago.Com Use Their Digital - Essay ExampleThe success of Amazon.com has been highly connect to its strategy. Reference should be originally made to the fruit to which Amazon.com was initially related books. After reviewing the selling potentials of this product, Bezos came to the assumption that books had an important advantage comp bed to other products they could attract the pursual of buyers under the terms that they are appropriately presented through the website (Schneider 2011, p.45). Also, due to their size, books are difficult to be held in stock at high numbers (Schneider 2011, p.45). horizontal a quite oversize bookshop cannot stock more than 200,000 books (Schneider 2011). Being able to offer to customers a high range of choices in regard to the circumstance product has been a distinctive characteristic of Amazon.com (Schneider 2011). The potentials of Amazon.com to secure a high range of available titles for its customers have highly enhanced the firms mathematical process. In other words, the success of Amazon has been secured by focusing on the type and range of product offered to the public. In addition, the emphasis has been given on the trade tool used for the promotion of this product to the market. When Amazon.com appeared, the Internet was considered as a quite promising tool of communication. For contemporary management theory, the behavior of organizations is considered as influenced by a variety of factors, related to varied scientific fields, such as psychology, economics, and sociology.... The strategic choices of Bezos have been proved quite effective within just 8 years the firm managed to achieve a profit of $5 billion (case study). By 2008, the firms customers reached the 76 million (case study). The firms practice to emphasize on low price, thingamabob and variety of merchandise (case study) has highly contributed in the rapid growth of the organization. 2.2 Evaluation of Amazons strategy using the literature The success of Amazon.com has been highly related to its strategy. Reference should be primarily made to the product to which Amazon.com was initially related books. After reviewing the selling potentials of this product, Bezos, came to the assumption that books had an important advantage compared to other products they could attract the interest of buyers under the terms that they are appropriately presented through the website (Schneider 2011, p.45). Also, due to their size, books are difficult to be held in stock at high numbers (Schneider 2011, p.45). Even a quite large bookshop cannot stock more than 200,000 books (Schneider 2011). Being able to offer to customers a high range of choices in regard to the particular product has been a distinctive characteristic of Amazon.com (Schneider 2011). The potentials of Amazon.com to secure a high range of available titles for its customers have highly enhanced the firms performance (Schneider 2011). In other words, the success of Amazon has been secured by focusing on the type and range of product offered to the public. In addition, emphasis has been given on the marketing tool used for the promotion of this product to the market. When Amazon.com appeared, Internet was considered as a quite promising tool of communication. The value of Internet for

Comparative Post Disaster Essay Example | Topics and Well Written Essays - 2000 words

Comparative Post Disaster - Essay ExampleAs the paper stresses disasters although be not the norm and the usual occurrence but they are very much part of our lives. The degree and types of disasters vary. Some are natural disasters which cannot be avoided but some only occur due to our mistakes and can be avoided. Disaster is a phenomenon that can be natural or man-made and can be disastrous especially if no preventive measures are taken.As the report highlights disaster management is the strategy and methodology employed when any catastrophe or disaster takes place. This disaster recovery process can be initiated when anything threatens to disrupt the normal course of events and the human life is at stake. Governments at different levels and even some businesses develop their disaster management plan to outmatch any disastrous event and resume routine work. On 11th Dec 2005 there were explosions measuring 2.4 on Richter scale, in the oil storage depot of Buncefield, Hemel Hempste ad, Hertfordshire. The first explosion was massive accompanied by a large fire that engulfed a high proportion of the site. Although there were no fatalities but 40 people got injured. Damage was not only restricted to the oil depot but many neighboring residential and commercial buildings were damaged. The fire and the emitting black clouds could be seen for several days. It was Britains most costly industrial disaster. St. Albans Crown Court gave its verdict in July 2010 and five companies after being found abominable were fined 9.5 million.

Fast Talking Dame Movie Review Example | Topics and Well Written Essays - 250 words

Fast Talking Dame - Movie Review ExampleAt present, the theory of Fast Talking Dames has been restricted to some of TV shows only, in which women use verbal means of communication more than action scenes. Now a days the role of women in films is on the concept that she can do anything that a man can do. As in Salt, Angellina Jolie performed as leading piece of the movie, which went after a traitor who charged her of working as a Russian spy. Similarly, in Colambiana, Zoe Saldana, who after watching the assassination of her parents, grew up as glacial assassin. In both of the movies quoted as example, the role played by distaff actresses is more masculine in nature.The concept of Fast Talking Dames has almost bony in todays cinema. It can only be seen in some of the TV shows or in the movies of 1930s, 40s era. Moreover, the audience too, like to see the female actresses in action scenes rather than spending time in dialogues and lighter comic

Benefits of tourism to the local community Research Paper

Benefits of touristry to the local community - Research Paper ExampleAnalysis of the theoretical and conceptual aspects of the benefits of tourism to the topical anesthetic Community in Singapore Tourism is the global largest industry that contributes to job position creation in diverse economies. The sector has facilitated the development of structures that have the might to boost coexistence and economic stability. Communities that focus on improving their living standards should encourage tourism based on its benefits. Dwyer and Forsyth (1997) note that tourism improves the income levels of community members furthermore, tourism increases the depicted object GDP, employment and facilitates general rise in the living status of individualists. According to the World Tourism Organization (WTO), nations atomic number 18 obligated to adopt conventional tourism guidelines that facilitate their competitiveness and growth. WTO facilitates the formulation of policies to ensure that tourism activities are streamlined effectively. This is to ensure that the tourist attraction sites meet definite standards furthermore, they should have supporting amenities that allow the safe stay of visitors (Lewis and Newsome, 2003). The agency defines tourism as travelling to new destinations due to particular attractions outside an individuals geographical setting. ... They in like manner facilitate engagement at various levels of operations that range from local setting to the international arena. This advances social and heathen integration that is earned through common understanding (Lewis and Newsome 2003). According to King (2000), domestic tourism in Singapore entails visiting the local destinations and tourist sceneries. Domestic tourism is important in enhancing an individuals lifestyle since it allows the local people to understand the local events and historical sceneries. It also enables individuals to embrace and appreciate the local resources within the societ y. It also enhances the understanding of diverse cultural practices by persons with dialectal variations. Inbound tourism forms the second category that entails the visit made by non-citizens or residence to the local attraction sites (King, 2000). The agreement is currently gaining momentum since the need for individuals to change their environmental setting and learn new things in life is paramount. People are currently keen on exploring new ventures and sites of attraction that provide a unique environment for leisure. The technique can be encouraged through detailed awareness of the existing sceneries or the attraction sites, thus, influencing decision-making. Outbound logistics forms the third category that entails the visits to other nations by locals. Internal, national and international tourist categories follow respectively. The categories entail the combination of inbound, domestic and outbound categories. The categories are vital since they foster international integrati on and cooperation that is crucial in enhancing trade thus, benefiting the local community. They are also significant in advancing social and cultural cohesiveness (King, 2000). The

19th Century Theories in Dostoevskys Crime and Punishment Essay Example for Free

19th Century Theories in Dostoevskys villainy and Punish ment Essay19th Century Theories in Dostoevskys Crime and penalisation I teach you the Supermilitary personnel. hu universe beings is something that has to be surpassed. What extradite you done to surpass him? These words said by Friedrich Nietzsche encompass the theories present in Dostoevskys nineteenth century novel, Crime and Punishment. Fyodor Dostoevsky, living a aliveness of suffering himself, created the character of Raskolnikov with the preconceptions of his have sorrowful and struggling life. Throughout his exile in Siberia from 1849-1859, his sen termnts of suffering, sorrow, and the vulgar man surfaced and heightened, inspiring him to begin writing Crime and Punishment in 1859. The main motif in this novel is that of suffering. It is apparent that wholly characters, major and minor, experience some sort of internal or orthogonal affliction. The over any motion of the formulate is that completely mort al men suffer, and that salvation can non be obtained unless this fretfulness is present. Dostoevskys protagonist, Raskolnikov, essential evolve and realize this particular to overcome his conflicts and reach the salvation of peace and tranquillity. Volumes and volumes of critique can be written on where this suffering originated, hardly Dostoevskys main concentration and focus is non where, but why suffering must exist and how this suffering can be overcome.See moreFirst Poem for You EssayThis is seen from the fact that remnant-to-end the six sections of the novel, only one section is focused on the origin of the torment the Crime, and the remaining five sections are concentrated on Raskolnikovs path to overcoming this anguish the Punishment. By focusing solely on the punishment, the internal and external conflicts that arise within the novel do non only provide Raskolnikovs feature philosophy of the path toward salvation, but encompasses that of the German philosopher Nietzsche, as well as his contemporaries. Raskolnikovs justifications for his actions are relayed in his own Extraordinary Man Theory, which states that there are two classifications of men in the world ordinary, and extraordinary.He wanted corroborate that he was extraordinary, that he could commit a crime as horrid as murder, but because he did it for the betterment of indian lodge, he would feel no sympathy or regret for his justified actions. In following Raskolnikovs theory, it draws apparent from where his conceptions originate. though the whole work encompasses the philosophies of all the nineteenth century theorists, Raskolnikovs ideas spawn from that of Friedrich Nietzsche and Georg Wilhelm Hegel.Since it has already been established that the entire novel contains theories of its era, to begin an analysis in regard to the novels main ideas evolving from the concepts of tho Nietzsche or Hegel would, in a way, belittle the importance of the remaining non-Hegelian ninete enth century philosophers. By analyzing the ideologies of the major theorists from Father to Fruitcake (Kierkegaard to Freud) with respect to Crime and Punishment, Dostoevskys intentions, motifs, and ideas can be construe with ease. Soren Kierkegaard (1813-1855) believed that faithfulness is both power and suffering.He is often noted as the Father of Existentialism, an innovated modern belief that life has no meaning, and that we must live life just for the sake of living, and nothing else. To know the truth about life and the individuals living it would be a form of aright knowledge incomprehensible to man. The truth is Life is suffering. Kierkegaard believed that man was blessed with the greatest gift of all free exit, but this free will creates decisions, and decisions generate emotions.Emotions are the key to the suffering of man. triumph creates a fear in losing prosperity, fear leads to anger toward lifes unjust ways, anger leads to hatred of life in general, and hatred leads to the suffering of the individual mind. This is the path of the commonalty man, the man who thinks that life can be blissful. The existential man believes that life has no meaning, no substance, and no path for happiness. He is the man who knows and accepts that all things, intimately and evil, exist, including suffering.This is why the existential man is indifferent toward the benefits and consequences of life. Raskolnikov believes that The Extraordinary Man feels no suffering and no pain. He is the man who can break the laws, transgress the laws, and exculpate the laws. Raskolnikov believed that if he were extraordinary, he could commit any crime, even the crime of murder, and walk away from it indifferent, apathetic, and without emotion.What he did not realize was the main point of Kierkegaards philosophy, that no thing what man suffers. Raskolnikov thought that he could avoid the truth and avoid suffering. It is not until he confesses to both Porfiry and Sonia, whic h coincidentally is the same instant that his own pain begins to vanquish, that he fully understands and believes in the suffering of man.Georg Wilhelm Hegel (1770-1831), another prominent philosopher of the nineteenth century, hypothesized a dialectic method for the analysis and comprehension of history. He believed that all events in time move in a teleological fashion contrary to the popular belief of a circular path. Hegel stated that history, rather than repeating itself, learns and moves forward toward a purpose.In his theory this purpose is the freedom of all men in a rational state, and moving toward such a beneficial purpose justifies all good and evil events in history. The dialectic method also consisted of a diagram regarding this teleological path. Hegel believed that history is made up of a series of events all corresponding to a thesis, antithesis, and synthesis. The thesis and antithesis serve as the conflict in history, while the synthesis becomes the result.In Crim e and Punishment, Raskolnikov is the thesis, the symbol of good intentions, while Svidrigailov is the antithesis, the figure of speech and reality of evil and suffering. With the battle of good and evil comes salvation, or the synthesis, in this case Sonia, the representation and key to Raskolnikovs salvation. This method can also be viewed in the perspective of Dostoevskys primary concentrations. With that respect the crime can be viewed as the symbol of good intentions. Raskolnikov killed Alyona because she represented the evil in decree. Because her death would be a blessing and benefit to the world he believed his crime would be justified.The punishment can be viewed as the reality of suffering. It is not until after he commits the crime that Raskolnikov realizes that all men in fact do suffer. The key is to overcome this suffering instead of avoiding it. The salvation can be viewed as the redemption and end to suffering the result of the crime and of the punishment. This an alysis also maps Hegels teleological perspective because the novel moves in a linear fashion. The Crime (thesis) encompasses Part I of the novel, the Punishment (antithesis) is demonstrated in Parts II-VI, and the salvation (synthesis) is introduced in the epilogue. Friedrich Nietzsche (1844- 1900) did not believe in the suffering of all men.He believed that there existed a superman, a powerful individual that lived for self-gratification and nothing else. The Nietzschean superman asserts his own power to situations while he watches the common and ordinary man suffer because of lifes imperfections. This man needs no justification in his actions, because as long as he has satisfied himself, then his dominance over others requires no moderateness. Nietzsche also believed that in order to become a superman, an individual must surpass the common man.He must have no qualms or regrets in his actions, and above all, he must not fear his actions or consequences. Fear is the mother of moral ity, it is an emotion only known to ordinary men. A superman has no fear. Perhaps the character of Svidrigailov emits the exceed example of a Nietzschean superman in the novel. He is the epitome of evil and lives only for self-gratification. His downfall to his superman visage is suicide. Death is the escape to suffering. Svidrigailov feared its company, and in turn, took his own life to avoid it. Raskolnikov on the other hand, did not avoid suffering he conquered it.Though before his crime he did ask the Hegelian head word of Will this crime serve a noble purpose, he also asks the Nietzschean question of Do I dare commit this murder and therefore prove myself to be a man by proving that my will is strong? It is after this that he commits the crime and begins to endure this suffering. Unlike his rival, Svidrigailov, Raskolnikov overcomes his pain done salvation with the attend of Sonia, ends his isolation, and returns to the humanity of society.Karl Marx (1818-1883) believed t hat society was the root of suffering. His common man, the proletarian, struggled because of the capitalistic bourgeoisie. He believed that the proletariat goes through various stages of development. The first stage is the struggle against the bourgeois, which later turns to suffering.Through the festering of the masses, the final stages of the common man of strength and victory evolve. The goal and path of the Marxist man is to emerge from being a mere commodity of society into being a creative and active member of it. The strength that allows him to do this is the realization that he is suffering because he lives for others, and his victory is obtained by overcoming this anguish through the perplex of the proletariat.Though Raskolnikov does not face the same pain of worthlessness as the proletariat, he develops in the same fashion. He struggles against his inner emotions of reason and morality, and suffers because of it. Though Sonia and Porfiry contribute to his salvation, it is Raskolnikov himself that overcomes his emotions. He does not need the bond of the masses to aid him in his survival and path toward salvation he only needs the bond of his inner rational and emotion states. This is why Raskolnikov survives. In 1859 the theorist Charles Darwin (1809-1882) published a controversial book of survival entitled The Origin of Species.In this work Darwin established that an organisms evolution or devolution in life is representative of their ability to conform, adjust, and survive within the harshness of its environment. This theory of survival of the fittest, later became the coined theme of Social Darwinism. Social Darwinism believes that man survives and prospers in nature because he is the organism that is fit enough to do so. In a battle between man verses nature, and even man versus society, only the strong shall survive, while the weak will parish.Faith and belief no longer have any bearing on the members of tomorrows society, only strength. his t heory is presented many times in Crime and Punishment. Alyona and Lizaveta both perish because they are not capable of defeating Raskolnikov. Alyona also did not survive because Raskolnikovs beliefs were stronger than her will and intentions. Svidrigailov cannot conquer the constraints society has placed upon him, and in turn, he commits suicide. The only exception to this theory is Raskolnikov. His inner strength of intelligence may be strong, but his fleshly and emotional abilities do not coincide with Darwins notion of fit. Raskolnikovs survival is from his redemption.He reaches salvation because he chooses to, and therefore he survives because he chooses to. He does this through his own realization and rationalization. The psychologist and theorist Sigmund Freud (1856-1939) believed that an individuals decisions are not always determined by the rational state of mind. He believed that all humans possess three trenchant decision making chambers of human behavior. He refers to t he first of these as the id. The id is the childhood and instinctual need of the individual. This is the sector that satisfies an individuals wants and desires, accomplishing them at no fear of risk.The second constituent of human behavior is referred to as the egotism. The ego is the rationalist, the sector that makes decisions that benefit the individual and society. Freud believed that the majority of all individuals make decisions based on their ego. The final and third breakdown of an individuals behavior is called the superego. The superego is the ideal individual. This individual makes decisions that should be made he does things the way they should be done in his opinion, and no matter what the results may be, has no reason for regret.Though most of the characters in the novel make decisions based upon their ego, it is evident and apparent that Raskolnikov does not. He knows what he believes to be right and wrong, and tries to right the wrongs in society with his superego . Though he is the only one to use his superego, all of the other Freudian sections of human decisions exist in the work. Throughout the novel, Svidrigailov uses his id. His encounters with women, prosperity, and fortune are not prolific because he deserves them, but because he wants them. It is his id that leads him to his desire for an end to suffering, and his death near the end of the novel. Sonia and Dounia both rationalize their actions through their ego.Though Sonia does not and should not be a prostitute, she knows that it is the only way for her family to survive. Dounia is in a similar predicament. She did not wish to marry Luzhin, but his wealth and proposal to help Raskolnikov rationalized her to stay. Later, her ego permits her to marry Razumihin for his compassion, admiration, and companionship. This use of the id, ego, and superego supply a Freudian element to Dostoevskys work. With all of these theories analyzed, computed, and settled, we can end this critique where we began I teach you the Superman. Man is something that has to be surpassed.What have you done to surpass him? Is Raskolnikov a Superman? Well, he follows Kierkegaards existential statement of I believe, therefore I am, which means that he surpasses the common man who merely thinks. Through the ideas of Hegel, his teleological movements from crime to punishment all serve a justified purpose in benefiting his moral and rational states. He overcomes the common man through the salvation he obtains from this linear evolution of trials. He suffers not from Marxist classes, but from internal struggle, excluding him as a member of the proletariat, or common man.Though not physically or emotionally fit to survive, his confession becomes his salvation, his survival, and his disclaimer in the Darwin theory of surviving. The common man may survive because he is fit to survive, but Raskolnikov survives because he chooses to survive. Unlike Freuds theory that the everyday man lives his life t hrough his ego, Raskolnikov makes his decisions based on his superego, doing things not just because it would be rational, but because that it the way it should be done. So then, Is Raskolnikov a Superman? Yes.

The first miracle by Jeffery Archer Essay Example for Free

The first miracle by Jeffery Archer EssayJeffery Archer was once an M.P and represendative chairman of the conservative party he now lives in Cambridge with his wife and two word of honors. He has written many books and a fictitious play called The accuse in which he plays himself in a legal battle to clear himself of murder .At the end of the play the audience must vote if he is censurable or non and the evidence is stacked so they will find him innocent. He is a populist writer - make-up for the masses . He has been in the publisher a troop recently as he is going to court again because new evidence has been createn against him and it has been found out that he be whilst under oath. He may go to prison.The mother in this Roman family (Mater) seems a kind, caring sort of person. She is real understanding and protective especially of her son. She is in worry manner very pragmatic this is shown when she chooses to wear the clothes of the locals to keep cool however no w she changes back into imperial dress before her husband comes home from work because she doesnt pauperism to disrespect his wishes. This shows how much she respects and wants to obey her husband .It also shows her secret respect for Bethlehem and its people.She must love her husband because she came away from Rome to Bethlehem where her husband has been sent by the emperor to govern .She also feels a bit frightened of him as though he over power her His mother followed and stood silently drying her eye just inside the door -This is when the father is beating the boy.She has a lot of power in the family Although she is living in a patriarchal society .She seems to adopt a lot of control over her son and she is very aware of everything going on around her .She is the sort of peace keeper in the family and she holds the family together.She knows that her son is patronising and does punish him. She sometimes gets angry Go and play outside, she had snapped But she knows he is good at heart. At the end of the story she tells her son not to mention the miracle to his father because she knows him and she knows he wouldnt believe it and that he may punish them both because he will want to show that he is powerful. This shows that she knows her husband good enough to know how he will react to certain things, this shows that they must be quite a close family.The boys father (Pater) is a Roman regulator in Bethlehem and he looks down on the villagers and has a reputation to keep up this is why he doesnt analogous his wife dressing like them .He is very prejudice against the villagers which rubs off on his wife Never forget that the people here are all thieves He is very forceful and likes to be in control. This is because of his job, which is to keep order in Bethlehem and to count each inhabitant and tax them accordingly. These is why the locals dont like him and are even scared of his son when he goes to the market place ,The boy handed him a few of the worth less Herod coins. The man was about(predicate) to protest but the boy gave him a look he had seen his father give someone once and walked off, (This is probably that they dont want to anger him by arguing with his family)I think he is good at his job because he is in control of the locals -they obey him and the boy respects his father and wants to be like him because he sees how much power he has and he sees him as an important formula that Rome just couldnt live without. When the boy goes to market -I havent got all sidereal day said the boy, trying to sound like his father The only problem is that he brings his job home with him. This is shown by the text still referring to him as the governor when hes at home The governor rose from his chair and removed the leather blame from around his waist this is why he is often a bit overpowering on his family.He loves his wife very much and his son but he doesnt really understand his son and likes them both to know that he is in charge in the family even though it sometimes seems that the mother has more than control over their son. He often gets angry with the boy and thrashes him because he wants him to grow up as the governors son and serve the emperor just like him and the boy is often naughty.He doesnt believe his sons story because he doesnt like to think that one of the locals is special and its not really a very credible story, also the boy has pomegranate juice on him showing that he has eaten a pomegranate -the father thinks that he must have eaten the rest of the aliment too and thats what really happened to the boy. This shows that he doesnt entirely trust his son and he doesnt want to believe that there is another king better than Caesar.The boy is mischievous and sometimes naughty He had to admit hed been naughty that day, even by the standards of a normal 13 year old. but he does mean well. He is very thoughtful and daydreams a lot as a result of this as he does at the beginning of the story .He is like his dad in what he does this is probably because he has been brought up to respect his father and he knows how powerful his dad is and so tries to be like him. He is also like his mum in the way he thinks because he probably spends the majority of his time with her and so he has come to see things her way. He prefers to use brains than von Braun When his friend says, Ill conquer them and you can govern them the boy replies A sensible division between brains and Brawn It is the boy that sees the real the Nazarenemas story because he still has his childhood innocence and is willing to learn. Also, he is Roman -The invader-and most people disliked the Romans so the fact that a Roman witnesses the birth of Christ is a symbol that Christianity is for everybody and so is Christmas. His experience does change him It broadens his mind and opens him up to see there are other things in the world and good things about Bethlehem .He doesnt see these things before because his father has told him terrible stories about it and he would rather be back home with all his friends in Rome.The description in this contingent part of the story is very vivid., Mezmarised Archer has mixed the nomenclature of a child with the thoughts of a child in a more adult language which gives a very good description The woman was very fat He doesnt see that she is actually pregnant and this shows his childhood innocence and thoughts.It is easy to sound off because he has used lots of short, one-word descriptions and sentences so that the text is easier to understand and we can get a better picture of the family. There is also a lot of speech to get over the characters personalities.We are shown that this is a Roman family by the way they think of the locals -They are prejudiced against them, this is shown also by the diction of the family That unsubstantial HerodThe market scene makes the story seem more real because its the sort of thing that happens every day to everybody showing t hat for the boy its just an ordinary day until he sees the Christmas story-taking place.I think that Archers aims for the story -apart from money were to convey a moral message that Christmas and Christianity are for everybody. I think that this story is for older children and adults because a small child may struggle to understand it. I like this story and think that its a really good modern way of writing the Christmas story. A really good picture of the family is built up they are quite close and understanding. It seems like the boy is an only child but this just brings the family even closer.